Vital World

Tyco's Environmental Initiative

2009

1. created at: Ideas On Purpose
2. creative director: John Connolly, Michelle Marks
3. designer: Curtis Flanagan

1. -featured in GD USA Magazine

Tyco created the environmental initiative, Vital World. A new logo and promotional materials were created to present the program to 100,000 plus emloyees worldwide. The logo symbolizes the earth and it’s natural resources, and is made up of smaller shapes representing the multiple parts of Tyco, working to make up the Vital World initiative.